Please read this page to stay up-to-date on these products.

Wholesale Prices:

The following wholesale cases already reflect a 50% discount. These cases are only available to Alywillow Tribe members.

Compliance Updates:

Please discontinue use of the word THERAPEUTIC. We are working on the website update. It will take time.

• Elementals are still Elementals.
• Therapeutic Collections are now called Nourishment Collections.
• Medicinals have become the Intensive Collections. 

Helpful Hints for Firefly

Use these tips to help customers understand Firefly and how it can fit into their daily routine.

• Want to learn more about Firefly?
  Review the Firefly Collection to learn more about the Firefly formula, featured botanicals, research, and individual products.

• For mature skin:
  Firefly Nourishment Products provide botanical skin care that helps keep skin looking fresh, healthy, and well cared for.

  What NOT to say:
  Please discontinue the use of the words anti-aging. We care for mature skin, but we do not describe aging as something that needs to be fought, prevented, or reversed.

• For hand washing:
  Firefly cleansers are a convenient choice for regular hand cleansing, as well as cleansing the face and body.

  What NOT to say:
  Do not describe Firefly cleansers as antimicrobial, antibacterial, germ killing, sanitizing, or disinfecting. These terms can turn a cleansing statement into an antimicrobial or drug claim.

• A caffeine-free ritual:
  If a customer regularly reaches for another cup of coffee when their energy begins to fade, suggest bringing Firefly into their routine instead. Its fresh, invigorating botanical character offers a wonderful sensory pick-me-up without adding more caffeine.

  What NOT to say:
  Do not tell customers that caffeine damages their cells or that Firefly repairs cellular damage, improves cellular function, stimulates the nervous system, treats fatigue, or provides a specific number of hours of increased energy. We can't tell them this.

• Everyone experiences botanicals differently:
  Firefly feels invigorating to many people, while others describe the experience as surprisingly centering or calming. Encourage customers to notice their own experience and build their routine around what feels best to them.  You can share that "customers have told us...."

  What NOT to say:
  Do not tell customers that Firefly treats hyperactivity, ADHD, anxiety, or another neurological or behavioral condition. A customer may personally describe feeling calm or centered, but we should not turn an individual experience into a medical claim.

• Morning and evening routines:
  Think of FF, Firefly, as a bright morning companion and LF, Lavender Fields, as its complementary evening option. Firefly can become part of a customer's morning routine, and the Spritzer can be enjoyed throughout the day whenever they want its fresh, invigorating botanical aroma. You can give the customers perspective. Customers tell us, "They feel more rested in the mornings; they go to sleep easier at night."

  What NOT to say:
  Do not tell customers that Firefly corrects circadian rhythm, treats sleep problems, prevents daytime sleepiness, or that Lavender Fields treats insomnia or other sleep disorders. Talk about morning and evening routines rather than treating sleep conditions. 

• For focus and engagement:
  Firefly is a wonderful choice for times when someone wants to feel refreshed, attentive, engaged, and ready for the day ahead.

  What NOT to say:
  Do not tell customers that Firefly improves cognitive impairment, restores cognitive function, improves motor skills, or treats Alzheimer's disease, dementia, neurodegenerative disease, or other medical conditions. You can say the botanicals used in the formula have shown to help with those issues. 

• When discussing botanical research:
  Representatives may discuss research involving individual Firefly botanicals or their naturally occurring constituents when the research is presented accurately and clearly identified as research about that botanical or constituent. The Firefly Collection provides additional information about the formula and research surrounding featured botanicals.

  What NOT to say:
  Do not take a research finding about an individual botanical or constituent and present it as a proven effect of the finished Firefly product. Do not say that Firefly treats, prevents, cures, or improves Alzheimer's disease, dementia, neurodegenerative disease, ADHD, sleep disorders, cognitive impairment, or any other medical condition.

• Create a set for an invigorating daytime routine:
  Pair Firefly with the Focus & Clarity Inhaler, Energy Inhaler, or a cup of spearmint or peppermint tea to create a bright daytime routine.

  What NOT to say:
  Do not promise that combining these products will increase mental activity, improve cognition, treat fatigue, or produce a particular physical or neurological result. Present them as complementary products that create an invigorating routine.

• Create a set for an evening wind-down routine:
  Let Firefly belong to the beginning of the day, then transition to Island Rain, Lavender Fields, or another relaxing Alywillow formula as evening approaches.

  What NOT to say:
  Do not promise that these products will make someone fall asleep, treat insomnia, correct a sleep disorder, or improve a medical sleep condition. Describe them as part of a relaxing evening routine.

Important Rep Guidance

Firefly contains botanicals and botanical constituents that have been independently studied in areas including cognition, neurological health, circulation, and other biological processes.

Representatives may discuss this research when it is presented accurately and clearly identified as research concerning the individual botanical or constituent.

Do not tell customers that Firefly treats, prevents, cures, or improves Alzheimer's disease, dementia, neurodegenerative disease, ADHD, sleep disorders, or any other medical condition. Do not turn research about an ingredient into a claim that the finished Firefly product produces the same medical result.

When discussing Firefly with customers,

• focus on the experience we can appropriately describe: refreshed, invigorated, attentive, engaged, and ready for the day.
• focus on reviews from customers - read our reviews.

When customers give you testimony, always ask them to LEAVE REVIEWS ONLINE. Each review makes Alywillow stronger, and that is good for all of us.