Meet the woman behind the magic...
Aliya Trinity - Founder, Formulator, and CEO of Alywillow
"I have always been inspired by the beauty of nature and the idea that our ancestors lived without synthetic chemicals. So, as a young adult I took on the challenge of using only plants to make the things I needed for my body and skin care. Every time I ran into an obstacle, I would just keep repeating this mantra, - If my ancestors could live without synthetic chemicals, then so can I.
I've been working on and off with therapeutic and medicinal plants for decades. But it was an accident in 2007 that caused a bone in my back to snap into three pieces that became a turning point in my life. I was pregnant at the time of my accident, and I endured a few years of extreme pain before dedicating myself to finding a natural solution. Eventually, I developed Minty Relief and I still use it every day to reduce the pain and swelling in my back.
This accident coincided with several other traumatic experiences that spun my life into an uncontrollable whirlwind, flipping everything upside down and rearranging it. At the time it felt like the universe was against me, but it is because of these challenges that Alywillow exist.
Through sheer determination and several decades, I have achieved what so many said wasn't possible. I have created over 150 products for the body and skin that are made of pure plants and some of them can do amazing things (just read our reviews).
But really, 30 years ago I didn't know that I would create Alywillow (Aly is one of my nicknames and the Willow is my sacred tree). My journey with the plants started around 1995 when I accidentally put myself to sleep (a few times) with some plants. That's when I started talking to the plants and to my surprise, I realized they were talking back. Ever heard of a plant whisperer? Me either.
For instance, did you know aloe likes to touch another aloe? If left alone, they will often grow sad and unhealthy. Let them touch and they will start having babies! Did you know that tea tree can be toxic to your body? That's why we don't use it in any of the Alywillow products.
These are things the plants taught me and over time science has confirmed them. Even as I child, I felt I could hear the trees whispering. Imagine if nature whispered secrets in the wind, almost like music. I happen to understand the melody of that music and am able to turn those messages into products that bring more health and well being into your life. I also love science - so researching the chemical composition of plants still amazes me.
Who am I? I am an earth loving, tree hugging, barefoot walking, mother, grandmother, public speaker, meditation guide, natural born shaman, and Spirit living a human life. There's a little bit of herbalist, botanist, and chemist in there too!
I used to have horrible skin and would desperately try to hide the blemishes with makeup. When I developed Lemon Laughs in my early twenties, all my skin problems went away. Now people ask us if we create makeup at Alywillow. The answer is - only lipstick. But really, if we could make your skin so healthy that you don't need makeup, wouldn't that be cool?
My hair has been greying since I was 18... and I am 50 now. I just keep it natural. This way I can enjoy the changes of the seasons of my life. We don't make hair dye at Alywillow, but we make products that make your hair healthier. It turns out that healthy is usually beautiful and if you still want to use hair dye, our products are ultra-gentle and won't strip it out.
Thankfully, determination has always been one of my character traits. My mother would probably say I am stubborn, but it was this determination (to do whatever was necessary to heal my body and my broken heart) that made me commit to a path of discovery that took me back and forth across the United States and eventually landed me in my own little sanctuary in the mountains of Virginia.
This little mountain home was right next to a river, and it was just a simple way of life. Sometimes we didn't have power or running water, but we were ninety percent self-sustained by the land and river and this natural oasis gave me an opportunity to heal my body, mind, and spirit… and raise my son.
Here, I reconnected and journeyed to the land of my ancestors to heal my ancestral past and I spent years listening to the wisdom and intelligence of nature. I truly believe, as my ancestors, that the trees and the rocks, the wind and the water are like our cousins, and the Creator placed us all here together to live together and help one another.
And this is also where the Alywillow recipes started flowing from me like water from a stream.
In 2015 I moved back to Raleigh, NC (my hometown) to introduce Alywillow and start building the Alywillow team. This has been a delightful experience because we are improving so many lives. Just read our reviews and you’ll understand.
At one point, you could find Alywillow in several of the Raleigh malls. However, right before the pandemic we rearranged our focal point towards our wholesale program and now Alywillow is available through wholesalers, online, and in our Raleigh store.
In the beginning of 2021, my sweetheart Dr Cazhaow Qazaz and I moved back to the land that I love the most - the beautiful mountains of Virginia. We have an amazing Alywillow love story that we'll share one day... plus, we started a new adventure - Arroway. It's a farm for Alywillow, plus a BNB and event venue. This expansion brings so many possibilities and opens more opportunities for Alywillow.
My favorite place is still in the woods, under the tree canopy. But don't be alarmed if you see me hiking a mountain in the morning and in a wheelchair by the afternoon because even though I have learned to reduce the pain and swelling in my back, I still have a shattered bone in my spinal column that limits my movement.
The integrity of Alywillow is important to me as is my pledge of authenticity - these values are behind the making of every Alywillow product and it is these high standards that ensure you the very best!
Yes, I still run the lab and formulate everything for Alywillow. Plus, at the farm we are starting to grow many of the plants traditional Native American plants needed for our production, that we have been unable to buy.
I also still oversee the production of our products, oversee our wholesale program, and manage our team. You see, I'm not in personal care business for the wealth of it. I'm in the fields and in the labs - working to help as many people as we can - making life on Earth a little easier, one person at a time. :-)
This is why our products are only available in our wholesale program to small businesses. Our goal is not to be the wealthiest or biggest company - or to line the pockets of the top 1%. Our goal is to strengthen people and strengthen communities - to make life better.
Please contact me if you ever have any questions or ideas for helping expand Alywillow. Together we are able to make the world a better place."
much love to you all...
Speak with Aliya
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