Wholesale

Build a Business with Purpose

The Alywillow Wholesale Program is a cooperative-style partnership between our corporation and independent retailers. This means we work directly with small, privately owned stores and boutiques to bring Alywillow products to their communities in a way that supports mutual growth, independence, and shared success.

  • Unlike a franchise system, Alywillow partners own and operate their small businesses independently. We do not charge franchise fees, collect royalties, or impose corporate control.
  • And unlike multi-level marketing programs, there are no uplines, recruitment tiers, or commissions on other partners’ sales.
  • Instead, each retailer works directly with our team, receiving training, guidance, and ongoing support to ensure quality, consistency, and integrity across all locations carrying Alywillow products. 

This cooperative-style model allows us to maintain our high standards while empowering local businesses to thrive, creating a network of partners united by shared values, respect for the Earth, and a passion for pure-plant wellness.

Alywillow Store Front

Welcome to Alywillow Wholesale

At Alywillow, our mission is simple: to help people feel better, live better, and thrive every day. We achieve this by crafting products that are 100% free of synthetics and rich in the nurturing, therapeutic benefits of nature.

Our reviews say it best. Customers consistently share stories of transformation, clearer skin, brighter moods, and renewed confidence. These results stem from our commitment to using pure ingredients and practicing respectful mindfulness. Every Alywillow formula is made only from plants and minerals; even our scents and preservatives come from nature. With over 200 vegan products handcrafted in the U.S., our collections bring true, natural wellness to life.

If you own or wish to open a boutique or retail space, Alywillow offers the opportunity to carry products that truly make a difference.

  • LOCATIONS: Our wholesale program is available exclusively to privately owned retail stores and boutique spaces with permanent locations, including approved boutiques within consignment centers
  • UNIQUE PRODUCTS: We do not partner with large corporations or box stores, as our goal is to support small businesses that value connection, education, and community. These local businesses are the heart of what strengthens economies and helps them thrive.
  • TRAINING: All approved retailers participate in required training to ensure accurate knowledge, high-quality service, and the integrity of the Alywillow brand. We do not sell wholesale access, starter kits, or discount memberships. Participation is reserved for established retail businesses with a fully set-up store and a commitment to representing Alywillow with care.
  • Carrying the Complete Alywillow Line: At Alywillow, every formula is designed to work in harmony with the others, creating a full spectrum of care that nurtures the body, mind, and spirit. This is why we require all our retail partners to carry the complete Alywillow line.

When customers experience the entire system, cleansers, moisturizers, spritzers, and specialized treatments, they see faster, more profound results and a deeper appreciation for the Alywillow difference. This holistic approach also strengthens your business, as customers return again and again for products that truly work together. By offering the full Alywillow line, you:

    • Ensure consistent results and customer satisfaction.
    • Represent the authentic Alywillow experience, built on harmony and balance.
    • Create a complete retail display that educates, delights, and inspires loyalty.
    • Maintain alignment with our training standards and brand integrity.

Whether your space is a boutique, wellness center, or consignment boutique, carrying the full Alywillow collection enables your customers to experience the complete benefits of nature’s design and positions your store as a trusted destination for genuine, plant-powered wellness.

Alywillow Store Front

Alywillow is Unlike Anything You’ve Ever Seen

We didn’t build Alywillow by copying anyone else. From the outset, our goal was to create a business founded on respect. Respect for the producer, the provider, the customer, and the Earth. We’ve intentionally designed a fresh, fair, and ethical model that avoids the greed and exploitation so common in the modern marketplace.

This is not a multi-level marketing scheme. When you join the Alywillow Tribe, you become a valued member of the Alywillow family and work directly with our team. There are no “upline” commissions or complex hierarchies. It’s simply us, the producers - and you, the provider. Together, we share the cost, the profits, and the purpose. Your success is a reflection of your own dedication and heart.

At Alywillow, we believe that true wellness begins with respect. Not just for ourselves, but for others and for the Earth that sustains us. We hope you will share our commitment to create a healthier planet.

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Consistency

We take responsibility for your training, ensuring every representative upholds the same high standards. This creates confidence, consistency, and trust in the Alywillow name. Training is online and can be completed at your own pace. Most people complete their training within 5 weeks, and while you're going through training, we'll be hard at work making your products! Y

Safety

Our safety standards exceed even European guidelines for plants and essential oils, which are the strictest in the world. We take this seriously, especially since Alywillow products are often used by individuals with hypersensitivities. Every product is designed with the utmost care for safety and well-being.

Genuine Quality

Alywillow products are 100% free of synthetics; every ingredient is a plant or mineral, and nothing else. We craft each batch by hand, weighing and measuring every gram to ensure consistency and excellence. Most products have a two-year shelf life when stored ion. Just read our ingredient lists, you’ll see the purity for yourself.

Alywillow Storefront

Getting Started

You can add our inventory to your existing storefront or create a new storefront for Alywillow in your area. To get started, you will begin your training, order your testers (these are required for your training), and make a deposit towards your full inventory. There are no monthly or yearly fees to maintain your active status. We also offer Monthly Planning Sessions with our trainers to help you grow your business.

Easy Repeat Customers

Alywillow products truly work, and once customers experience them, they come back for more. This creates a loyal following and helps you build a thriving, repeat-purchase business that grows naturally over time.

Bio-available Benefits

Every time you wash and moisturize with Alywillow, your body absorbs bioavailable vitamins that support the many systems of your body. You can literally feel better and get healthier simply by using Alywillow every day.

Alywillow Storefront

Becoming an Alywillow Retail Partner

If you’re ready to bring Alywillow to your community, we’d love to hear from you. Becoming part of the Alywillow Tribe means joining a network of passionate individuals who believe in the power of nature, kindness, and ethical business.

Our wholesale program is designed for privately owned retail stores (existing or new) that offer a complete Alywillow experience, spaces where customers can learn, explore, and fall in love with our products in person. This partnership is about more than sales; it’s about sharing wellness, building trust, and creating lasting impact in your community.

When you join us, you’ll receive:

  • Comprehensive training and ongoing mentorship to help you grow with confidence. Training opportunities are available from January to September; however, they are not offered during the holiday season (October to December).
  • Access to our wholesale ordering system and marketing materials to support your success.
  • Monthly Planning Sessions for helping you grow your business.

Contact us for more information:

We welcome inquiries from qualified retailers who share our values of respect, integrity, and dedication to service. If that sounds like you, please take a moment to complete our contact form. Once we review your information, our team will contact you to discuss the next steps. Together, we can bring the healing power of plants to more people — and help your business thrive in harmony with nature.

Alywillow Storefront

How the Alywillow Wholesale Program Differs from a Franchise

The Alywillow Wholesale Program is not a franchise system, and that is by design. We have intentionally created a business model that empowers small, privately owned businesses rather than controlling them.

1. Independence and Ownership
Each Alywillow retailer or boutique is independently owned and operated. You manage your own store, make your own business decisions, and keep 100% of your profits. Alywillow does not collect franchise fees or royalties.

2. No Franchise Fees or Contracts
There are no buy-in costs, territory fees, or ongoing royalties. Your initial expenses are limited to training and tester products. Once you are trained and approved, your future profits are yours to keep.

3. Freedom with Support
Franchises often require strict adherence to company policies and centralized control. Alywillow is different. While we provide the required training to ensure product knowledge and brand consistency, you maintain complete freedom to run your business in your own way, with your own promotions, and with your own personality.

4. Shared Values, Not Corporate Rules
As a corporation, Alywillow upholds strong ethical and environmental standards, but we partner with our retailers through cooperation, not control. We share the same purpose — to help people live better, naturally, while respecting each partner’s individuality and unique business vision.

5. Community Over Control
We grow together through connection, collaboration, and shared education. Alywillow partners are part of a community of small business owners who support each other, rather than a hierarchy or chain of command.

In short, Alywillow is a cooperative-style wholesale partnership, not a franchise. You maintain your independence, we provide the knowledge and product integrity, and together we bring pure, plant-powered wellness to our communities.