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Illness can strike at any moment! Plan in advance and be prepared, because when you are feeling unwell, with cold or flu-like symptoms, PARADIGM MASSAGE can relieve your discomfort so you recover faster. This natural cold remedy is a topical botanical product made of pure plants that have powerful natural antiviral, antibacterial, and anti fungal properties. You rub it on so your body can absorb the nutrients through dermal application (instead of digestion).  It is an oil-based blend that absorbs through your skin and enters your bloodstream, bringing much needed nutrition and protection into your body. This complex formula contains compounds known to reduce fever, aches, and pains. It doesn't work against every cold and flu, but it does work against many of them... offering you fast relief!

Ages 0+ Use When Needed  Concentrated Shake & Spray

Benefits of Paradigm Massage natural cold remedy:

  • Lessens symptoms related to cold and flu viruses such as fever, body aches and pain, and sore throat.
  • Fight bacteria to help speed up the healing of wounds and infections.
  • Powerful antioxidant effects.
  • Reduces pain, swelling, and spasms.
  • Supports your nervous system and circulatory system.
  • Reduces phlegm and mucus so you can breathe easier.
  • 28ml glass bottle with spray or pump top.
  • Although we know this natural cold remedy is very effective against many virus and flu symptoms.

Before you use Paradigm Massage:

  1. Allergies? If you are sensitive or allergic to any plants, then please review our ingredient list and fill out the Sensitivity Report form on that page so we can confirm whether this product is safe for you to use.
  2. Smell it. In nature, your sense of smell is a powerful guidance system and the scent of PARADIGM is only from the plants in the formula. If you find the scent utterly repulsive, then there is a possibility that you may be sensitive or allergic to one of the plants. If this is the case, then test it on a very small area of your right arm, not your entire arm.
  3. Before you use it. Test your body for an allergic reaction by gently massaging onto your entire right arm (or your right leg). Shake the bottle well and apply a thin layer to the area you have chosen. It should feel smooth and light, with no problems. Wait about 30 minutes to make sure you don't have an adverse reaction (which may include and are not limited to redness, irritation, and itchiness). An adverse reaction is rare, yet decades of experience have taught us that anyone can be allergic to anything - and you may not even know it. It's best to be safe.

Directions for using this natural cold remedy:

  • A pamphlet will be included with your bottle explaining all the details. If you do not receive it, please let us know.
  • We know it smells great, but it was not developed as a perfume! Only use it when you are sick or have flu or cold symptoms.
  • Firstly, shake the bottle and spray into your clean hands. 
  • Secondly, massage a thin layer onto your ENTIRE BODY. Start below your neck, and work your way down to your waist. Then start at your feet, and work your way up to your waist.Alternatively, you can add it to your bath and soak!
  • As of September 2021, we changed the directions for use from an age based system to a weight based system.
  • 10-20lbs  / 1 spray
  • 21-30lbs / 2-3 sprays
  • 31-40lbs / 3-5 sprays
  • 41-50lbs / 4-6 sprays
  • 51-60lbs / 5-7 sprays
  • 61-70lbs / 7-9 sprays
  • 71-80lbs / 9-11 sprays
  • 81-90lbs / 10-12 sprays
  • 91-100lbs / 11-13 sprays
  • 101-110lbs / 12-14 sprays
  • 111-120lbs / 14-16 sprays
  • 121-130lbs / 16-18 sprays
  • 131-140lbs / 18-20 sprays
  • 141-150lbs / 20-22 sprays
  • 151-160lbs / 22-24 sprays
  • 161-170lbs / 24-26 sprays
  • 171-180lbs / 26-28 sprays
  • 181-190lbs / 28-30sprays
  • Continue to add 2 more sprays per every 10 lbs of weight.

What to expect:

  • When PARADIGM is effective, it can reduce your cold and flu symptoms within the first hour.
  • It can often stop all symptoms in 10-30 minutes. However, if you start to feel better, please remember that your body is still at war with the invading microbe and you need rest and lots of fluids. Additionally, you are probably still contagious. The CDC recommends staying at home at least 24 hours after a fever goes down. Even if you don't have a fever or if your symptoms are completely gone, a 24 hour rest period is a good idea.
  • If after the first use you don't feel any better, then apply it again after 6-8 hours.
  • If the second application has no effect, then it is probably not able to fight the specific virus or bacteria you are battling. Save it for another time.
  • Always contact your doctor if your flu or cold symptoms worsen.


Sunflower oil, cherry kernel oil, and essential oils (Paradigm Formula). It can contain any of the essential oils from our ingredient list. If you are allergic or sensitive to any plants, please review this list. There are no synthetic chemicals, no synthetic fragrances and no synthetic colors. There are no sulfates, no parabens, and no phthalates. No paraffin, no gluten, and no propylene glycol. Free from alcohol and mineral oil. No DEA and no DEET. In fact, our products are free from all artificial ingredients. Also, Alywillow products are cruelty-free and never tested on animals.


  • Ask our team: Wondering what is best for you? Just ask us!
  • Prevent Over-spray: Spraying directly onto your skin can cause over-spray on your clothing and make your floors slippery. You can prevent this by spraying it directly into your palm and then applying to your body.
  • Avoid your eyes: If it gets into your eyes, flush with water or full fat milk (for oil based products, including essential oils).
  • External use only. Do not consume.
  • Healthy Life: Our products offer many great benefits, yet they are not enough to restore your health and joy by themselves. Read 10 Steps to Healthy Skin to learn how your health and happiness are affected by your life choices.
  • Shifting colors, scents, and textures: Our products are made from plants and plants vary from one harvest to the next. This may cause a variation in color, scent, or texture in our products. It is completely normal and expected from Truly Natural Products.
  • Cruelty-free and Dog Friendly: We create over 150 VEGAN products from plants and minerals. They are 100% natural and contain no synthetic chemicals. We don’t test them on animals, but you can review our Dog and Pet information to understand more how your pets can benefit from using Alywillow products.
  • Pregnant & Nursing women: Use when needed. Many Alywillow products are safer than anything you can find on the market, however, some plants should not be used during this time. Please refer to our Pregnant and Nursing page for more information.
  • Follow us on FacebookInstagram, or YouTube for more information and skincare tips.
  • Coupons: Sign up at the bottom of this page to receive our monthly newsletter for updates & coupons.
  • Disclaimer: These statements have not been evaluated by the FDA and therefore should not be taken as medical advice. These products are not intended to diagnose, treat, cure, or prevent any medical conditions. If you are in doubt, always consult your doctor.
  • USA: We make over 150 products, right here in the USA, using only plants and minerals.

    Safe for Pregnant Women  No Nuts   

Love Yourself - Love Your Life - Love Your Earth - Love Alywillow

Customer Reviews

Based on 8 reviews
Must Have

I am never without Paradigm. I have had amazing experiences with this. Twice this year I began to feel REALLY sick. Both times I followed the instructions and used twice in 8 hour intervals. Next day I was back to feeling completely fine. It is truly a miracle worker for me. Thank you Aly.

Thanks so much for sharing your experience with Paradigm. We're happy to know you're benefiting from it... YAY!

Brandy Blalock
Child with Flu

My littlest had the flu recently and I had gotten paradigm massage at a pop up event and decided to use it for him. The smell was nice and it helped him with his snotty nose. The next day he seemed to be feeling better! Loved this ❤️(Ginger Hearts Roxboro, NC)

It's wonderful to hear that Paradigm helped your little one feel better, Brandy! Our products can help with so many things, be sure to check out our Solutions Page :)

Robert Denton
Took while positive for COVID

I used paradigm massage and it did seem to help with breathing some and my chest feeling better. I had tightness in my chest and could tell a difference when used spray. I liked the coolness and smell also.

We are delighted to hear that Paradigm has helped you feel better, Robert! We have a new medicinal inhaler called Breathe that you may be interested in. It helps fight bacteria and viruses so you can breathe easier!


The other day I was feeling extremely fatigued and a stuffy nose not sure why but thought my body was trying to fight something off. I took
A hot shower then followed directions and put on my Paradigm And within 15-20 minutes I was feels so much better. My husband said I was for sure you were going to bed but nope I felt amazing!! The next Y’all this stuff is a great medical tool to have in your cabinet.

It's wonderful to hear that Paradigm has helped you feel better, Stacy! Did you know that some of our daily care products can also be used to help prevent colds and flus? Check out the Sagerow, Warrior, Lemon Laughs and Firefly formulas!

Jackie B

I purchased Paradigm when it was first released but because I wasn’t feeling sick I didn’t use it, Well a few days ago I Got the sniffles and a sore thoart. I used the Paradigm as directed and after day 3 no more sniffles or sore throat. I am a HUGE fan of Alywillow products but my FAVS are the Warrior, Minty Relief and Sweet Magic. Thanks to the Alywillow crew. #naturedoesabodygood

We're so happy to hear that Paradigm has helped you feel better, Jackie! You may enjoy reading our blogs, they're full of information on how Alywillow products can help you