by Aliya Trinity, Founder and CEO of Alywillow

My journey to creating Alywillow began in the early 1990s, when three life-changing realizations reshaped the way I saw the world.

• First, I became aware of just how many synthetic chemicals surround us every day, even in products labeled “natural”, and how many of these substances are harmful to the human body.
• Second, I learned that our skin absorbs far more than most people realize; every lotion, cleanser, detergent, and household product delivers its chemical load directly into our system.
• And third, I understood that our ancestors lived full, healthy lives without synthetic chemicals, proving that we can too.

Those realizations set me on a path toward pure-plant formulation, non-toxic living, and creating skincare made only from real plants and minerals. That path eventually became Alywillow, a brand rooted in nature, guided by science, and built on the belief that natural, safe, truly clean ingredients are not only possible—they are essential.

Hi, I’m Aliya Trinity—CEO & Founder of Alywillow.

These realizations sparked my journey toward a life rooted in nature. And it’s that life path that led me to create Alywillow, a brand dedicated to pure-plant products that honor our roots and nurture our well-being.

I was a young mother when I first began studying the chemical structure of plants, seeking natural alternatives to keep my family free of synthetic chemicals. I never imagined this journey would lead to the creation of Alywillow, but then an accident in 2007 changed everything.

That year, a devastating injury left me with severe spinal damage, causing such severe swelling that I lost the ability to walk. I was in tremendous pain, many of my leg muscles collapsed, and I was in and out of physical therapy. Doctors offered lifelong pharmaceutical pain management, but I knew the risks - heavy medications come with serious long-term side effects.

So, I started searching for a natural solution. This journey took me across the country and deep into the wisdom of plants. In time, I developed my own effective pain relief formula—without drugs, steroids, or synthetics. That formula became what is now known as MINTY RELIEF. By simply rubbing a few layers of Minty Relief onto the swollen areas, I could reduce inflammation and pain enough to walk again and function almost like everyone else. Unlike pharmaceuticals, it didn’t cloud my mind or make me feel “drugged.”

It worked so well that I started sharing it with others—and that’s how Alywillow was born.

From one to many...

From that single formula, Alywillow has grown into a company that now offers over 200 products—all free from drugs, steroids, and synthetic ingredients. But I didn’t stop there.

Since our skin absorbs the ingredients we put on it, I wanted to ensure our products weren’t just safe—they had to provide real health benefits. Instead of harmful side effects, Alywillow products nourish the body, strengthen the skin, and support overall wellness.

We use over 200 plants and minerals—and that’s it. No synthetics. No shortcuts. Just pure plant power. At every obstacle, I reminded myself: "If our ancestors could live without synthetic chemicals, then so can we!"

It took decades of determination and innovation to create what so many said was impossible. But now, our customers' real-life results speak for themselves—just read the reviews!

A Lifelong Connection to Plants

Over thirty years ago, I had no idea I would one day create Alywillow. My journey with plants began when I accidentally fell asleep just by rubbing a few on my skin. That’s when I truly realized the power of plants.

Plants each have their own language and spirit, and in Native American traditions, we refer to plants and rocks as our cousins. When you listen long enough, they speak.

For instance, did you know that aloe prefers to touch other aloe plants? If left isolated, it often grows sad and unhealthy. But when allowed to connect, it flourishes and starts producing babies! And, did you know that tea tree oil can damage your internal organs? That’s why we don’t use it in any Alywillow products.

Who Am I?

I am an earth-loving, tree-hugging, barefoot-walking mother, grandmother, public speaker, herbalist, botanist, chemist, meditation guide, natural-born shaman, and free spirit enjoying this human experience on Earth.

As an insatiable autodidact, I’m constantly absorbing and learning. One day, you might find me cleaning the barn, another meditating on a mountaintop, or perhaps writing simple computer code or surrounded by beakers in the lab. It just depends on the moment.

The integrity of Alywillow is as important to me as my pledge of authenticity. That’s why:

✔ I still run the lab and personally formulate every Alywillow product.
✔ I oversee production, wholesale programs, and manage our team.
✔ I’m not in this business for the wealth—I do it because I love it.

I’ve never wanted Alywillow in big-box stores because I’ve seen how corporate greed drains the life from local communities. My intention has never been to become the biggest or to chase wealth—it is to help people restore their health, strengthen their bodies, and uplift the communities they belong to. When we help someone feel better through the power of nature, we make life on this Earth a little gentler, a little brighter, one person at a time.

If you ever have questions, want to explore joining our wholesale family of small retail partners, or have ideas that could help Alywillow grow in the right direction, I welcome you to reach out. We’re building something meaningful together—and the world only changes when people choose to take part. If not us, then who?

I personally promise you that every Alywillow product is:

• zero synthetics, fillers, or hidden extras—ever.
• cruelty-free and completely free of animal by-products.
• formulated so your own sense of smell can flag any plant you might not love before it touches your skin.
• crafted in micro-batches for peak potency and purity.
• packaged mindfully, with ingredients sourced to respect Earth as much as your body.
  

With over 30 years of researching and developing natural formulas, Alywillow now has a HUGE range of vegan and organic products designed to nourish your skin without compromise.... and we will remain here to help make every day better!

💚 Much love,
Aliya Trinity

Set up a time to speak to Aliya.