Hair Care

01 / The Alywillow difference

Not Your Ordinary Shampoo and Conditioner.

We make botanical cleansers, moisturizers, and hair-focused products rather than relying on a conventional shampoo-and-conditioner routine. The Shimmer collection is especially designed around the experience of caring for your scalp and hair.

Our formulas emphasize plant-derived ingredients and a comfortable cleansing experience. The goal is hair that feels clean, soft, manageable, and naturally beautiful—without promising that a cosmetic product can reverse medical causes of hair loss.

Some Alywillow bar and UDC foaming cleansers can also be incorporated into a hair-washing routine, depending on your hair type and the individual product directions.

02 / The Shimmer routine

A Few Simple Steps, Beautifully Done.

You don't need every product to begin. Start with cleansing, then add scalp care, moisture, or gloss as your hair tells you what it needs.

03 / A personal story

Why I Created Shimmer.

I originally created the Shimmer line for myself, family, and friends. Like most people, I used to rely on hair products containing synthetic chemicals. But in my mid-40s, hair strands started falling out by the handful. At first, I thought it was seasonal shedding… but it didn’t stop. My hair thinned, became dry, and looked damaged no matter what I did.

I’ve never minded going gray—those silver strands began showing up when I was just 18 (and I’m 50 in the photo above). But I did want to keep my hair thick, soft, and strong. That’s when I turned to nature.

Creating and using the Shimmer products made a remarkable difference. Over time, my hair became healthier, shinier, and stronger. It stopped falling out—and started thriving.

Now that my hair is healthy, I don’t just use the Shimmer line—I use all Alywillow cleansers on it! Every one of our cleansers and moisturizers is wonderful for your skin and your scalp. I simply grab whatever is in the shower. Right now, that’s our Warrior and Wildwood bar cleansers—but they all work beautifully.

Although I have naturally dry hair, I don’t use a conditioner in the shower. Afterward, I generously spray Glimmer Hair Gloss onto my hair and gently comb out any tangles. It works like a leave-in conditioner—turning messy, frizzy strands into soft, smooth hair with beautiful shine. It also works for styling dry hair, and after a lifetime of battling knots, I must admit that Glimmer Hair Gloss feels like a small miracle.

~ Aliya Trinity, CEO and Founder of Alywillow

04 / Find your hair's happy place

Choose by Texture and Routine.

Dry, Coarse, Curly, or Tangle-Prone Hair

Start with a gentle wash, then experiment with Shimmer Hair Moisturizer on the lengths and ends. A touch of Glimmer Hair Gloss can make combing and finishing feel easier.

Fine Hair or an Oily-Feeling Scalp

Keep your routine light and adjust how much moisturizer you use. Concentrating richer products on the ends rather than the roots may help maintain a less weighed-down feel.

Hair That Looks Thinner or Feels Fragile

Choose gentle handling, avoid aggressive brushing, and build a comfortable scalp-care routine. Shimmer products can support the cosmetic appearance and feel of your hair, but persistent or sudden hair loss deserves evaluation by a healthcare professional.

Silver or Gray Hair

Choose cleansing and conditioning based on your hair's texture and dryness rather than its color alone. A little gloss may be a lovely finishing touch.

05 / Beyond Shimmer

More Ways to Wash with Plants.

Alywillow's botanical UDC Foaming Cleansers and Bar Cleansers offer additional options for customers who enjoy a simple multipurpose routine. Check each product's directions and ingredients to choose what works for your hair and scalp.

For a deeper look at cleansing, moisturizing, and scalp-care habits, explore our Natural Hair Care Guide.