Understanding the benefits of our formulas:  

Many of our moisturizers naturally carry a light aroma from the plants themselves, not from added fragrances. Those botanical ingredients are included for their unique qualities as part of a thoughtful, beneficial approach to daily skin care.

• EYE AND FACE: Collections such as Sagerow, Warrior, Firefly, Lavender Fields, Dragonfly, Ecliptic, and Featheray are especially popular for face and eye care, appreciated for their richness, plant diversity, and long-term comfort on the skin.
• CALMING: For those drawn to gentler, mood-supportive botanical profiles, Sweet Magic, Lemon Laughs, Seawillow, and Butterfly are often chosen as part of calming, restorative self-care routines.
• RESTORATIVE: Several formulas, including Sagerow, Warrior, Lemon Laughs, and Firefly, feature plants traditionally valued for their cleansing and protective qualities, making them favorites for daily washing and moisturizing rituals.
• OVERWORKED: When the body feels tired or overworked, many people turn to Minty Relief and Riverflow as part of a soothing massage practice. Applied slowly and intentionally, these blends are often used to support moments of ease and relaxation.
  
• SIMPLE: For babies and sensitive skin, Unscented is a trusted everyday choice. Some customers also reach for Warrior during periods of visible skin stress, appreciating its simplicity and soothing nature. 
• SERIOUS CONCERNS: Some customers living with psoriasis and other chronic skin conditions have explored curated sets such as Starlight or Starnight as part of a supportive, non-medical approach to daily skin care.
• EVEN SKIN TONES: If your goal is a more even-looking complexion, Lemon Laughs and Warrior are frequently chosen for their bright, balancing plant profiles and long-term use in daily care.
• UPLIFTING: For moments when you want to feel more awake and refreshed, Firefly is often described by customers as uplifting and invigorating as part of a morning routine.

Above all, these options exist because caring for the body is an act of kindness. If you’d like guidance in choosing what fits you best, we’re always here to help — slowly, thoughtfully, and without pressure.

Alywillow moisturizers are not normal lotions.

Conventional lotions are typically water-based formulas that often include alcohol, synthetic ingredients, added colors, fragrances, and preservatives, along with a relatively small amount of petroleum-derived moisturizing agents. Artificial emulsifiers are then used to force these ingredients to blend into a stable product.

While lotions can feel comforting at first, they are generally designed to create a temporary sensation of moisture by forming a light surface layer on the skin. That initial softness often fades as the water component evaporates, which is why frequent reapplication is common. 

Alywillow moisturizers are formulated differently. Each formula is a concentrated blend of pure plant oils, botanical infusions, and natural waxes, chosen for their integrity and performance in daily use. Made without synthetic thickeners or surface-coating agents, the ingredients in our moisturizers are selected for their behavior on the skin and for their long-standing, traditional uses.

Because they are not diluted with water, a small amount spreads easily, and customers often describe them as feeling more present and longer-lasting than conventional lotions, without the heavy or slippery residue associated with water-based products.

Because our products are made entirely from plants, you may notice natural variations in color, scent, or texture from batch to batch. This is normal and expected, and reflects the inherent character of real botanical ingredients. Rather than a flaw, these subtle differences are a genuine sign of a truly natural product. Highly uniform color, scent, and texture are typically achieved through artificial replication, which is not part of our approach.

Designed to feel absorbent, breathable, and comfortable, their texture reflects the materials themselves - rather than being engineered for artificial smoothness. Just like our cleansers, many of our moisturizers can be used on your hair with excellent results, particularly for dry or frizz-prone textures. Learn more on our Natural Hair Care page.

Which LEVEL is right for you?

We make different levels of moisturizers, so you can get the best option for you. Choose from residue-free... all the way to thick and creamy! Plus, your face, body, feet, and hands may prefer different levels of moisturizer, too.